Advertising guidelines

& specifications

Artwork Specifications

Static
static
Video
video

Suggestions for creating artwork for maximum impact

Use the 3-7-10 Rule

Two key factors in digital outdoor advertising

1. Simplicity

With any campaign you want to try and simplify the advertisement down to its purest form and message. As with all outdoor mediums, you only have a few seconds to get your message across to your audience. Having a message which is easily relayed and quickly understood is one of the keys to a successful campaign. The quicker your message is conveyed and understood, the more likely you are to leave an impression on the viewer and the more effective your campaign will ultimately be!

“Simplicity is the ultimate sophistication”

LEONARDO DA VINCI

2. Visibility, the importance of colour

Once you have your ad refined down to its most refined and clear message, the next thing you need to make sure of is that it catches the eye of the viewer. Again, this happens in a split second and the colours you use are all important when it comes to visibility, particularly in outdoor advertising.

A colour scheme with high visual contrast will work better in conditions that are more difficult to see – such as in direct sunlight. Taking onto account the sensitivity to light in human vision in combination with contrast, black on yellow produces the highest visual contrast. This is why number plates are often yellow with black writing.

THE IMPORTANCE OF CONTRAST
TOP 20 CONTRASTING COLOUR COMBINATIONS

“Nobody counts the number of ads you run; they just remember the impression you make.”

LEGENDARY AD MAN BILL BERNBACH – FOUNDER OF OF THE INTERNATIONAL ADVERTISING AGENCY DOYLE DANE BERNBACH NOW KNOWN AS DDB.

Here are some great ads created by our clients

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